I stumbled on Zio & Sons on Design*Sponge one afternoon while eating my lunch. I absolutely fell in love with their awesome product styling and, on a whim, reached out. Luckily, Anthony, the owner, has a thing for paper, so it was a great match. We have some really lovely collateral we’re working on for Zio (can’t wait to see the photos of those), and in the meantime they took some fun photos of some of our stationery.

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I love the more lifestyle feel of these photos. Product photography is something we small business people always seem to be struggling with – white backgrounds, colorful backgrounds, in use or just the product itself, etc. I don’t think I’ll ever settle for good on one way or the other. I spent a fair amount of time over the summer re-shooting almost every card we have on a nice white background in order to get our wholesale catalog looking consistent and clean. But, I really love these beautiful lifestyle shots to compliment all the straightforward white background ones. That’s where I am right now with it – but who knows what I’ll decide later on :-)

Don’t they just make you want to sit down, eat a yummy pastry, and write a letter?
xoxo