are we there yet? can we officiate the sprunging of spring? dear weather gods, i hope so! ’cause this month’s stock is so chock full of springtime, it’s nearly exploding at its very own seams.

meet march’s gorgeous, flowery, monogrammed goodness.

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for me, this sweet stationery set denotes scents of gardenia and roses and jasmine … a garden party, if you will …ladies who lunch + brunch …and Easter and babies and all of that glory. if last month’s round was teetering at feminine, this month, our favorite design gal said, to heck with it, and gave us full-on girl, like, frolicking in fields of lavender, girl. and i’m so there. in fact, i’m never leaving.

xoxo
lisa

thank you to seastar arts for the lovely photos!

at long last, our lucky paper junkie club members reaped their precious rewards. last week, our personalized paper goods hit the pavement– snail mail at its best!

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 the beauty of all of this is that despite my insider standing at dodeline, i, too was left in the dark on the special contents of my paper junkies delivery. i’m just a regular ole’ paying customer. and a happy one, at that.

first things first, hand crafted packages, stamped with someone’s love + care are pretty darn special these days. they’re a dying breed really and i find it really refreshing to be a part of a unique crew of folks who still cherish these things. not to mention the fact that we’re the recipients of (often monogrammed) yet always personalized stationery. i don’t about the other married gals in the scene but as special as my newly appointed wedding stationery once was, its now feeling a bit aged and tired. cue in paper junkies and the wedding paper monotony is put to rest, even if just for short nap.

here’s what i loved about january’s reveal– it had that crisp feeling of a fresh new year with new beginnings. i liked the clean lines and the creative use of size. on a personal note, it felt really nostalgic too because my school colors were orange + navy. ..i’m talking k-12, i was literally soaked in these colors. thankfully, i’m loving them all over again!

and a little shout-out to inventive creator, sarah. she received some undoubtedly hot paper junkies press from our friends + followers on instagram. cheers to instapics and hashtagging paper junkies up the wazoo!

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thanks for the love @paulajmcintosh

same goes to you @seastararts

same goes to you @seastararts

While wandering through Southern Seasons over the weekend, I couldn’t stop swooning over the package designs for all of the lovely gourmet and homemade products. In particular, the incredible confectioneries won me over, heart & appetite both!

There must be something special about chocolate bar packaging of which I’m not aware…some sort of secret competition or something, because the chocolate bars really shine with their inventive designs. Here are a few fun package designs I couldn’t resist…enjoy!

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In looking at all of the various approaches, I couldn’t help but notice a few things:

  • Color. Almost every single brand utilizes color as a way to differentiate one product from another – i.e. a unique flavor, origin, etc.
  • Dimension. The twine touch on two of them definitely does give them a bit of texture and dimension on the shelf since the majority were more traditional paper or cardboard wraps. Have to wonder how much cost that adds in labor wise though.
  • Personality. I always love package design with a little humor or snark. I don’t really love the parchment like overlay on the last one, but I do like the quirky sayings.
  • Less is more. Even the more vintage / colorful designs keep the information on the front to a pretty bare minimum, sharing just what you need to know.
  • I don’t know about you, but I’m happy to sample them all :-)

greetings dodeline fans + friends,

i thought it only appropriate that i formally introduce myself. my name is lisa roy + i’m the newest member of the glorious dodeline troupe! i’m totally elated for this new venture in my life! (please pardon the overt enthusiasm).

ironically i’ve discovered since  this opportunity arose that sarah’s beautiful work was always just under my nose. i just never knew it. her lovely design work found its way into not one, not two but four of my lovely gal pal’s weddings. and somehow this remained entirely unbeknownst to me! birds of a feather flock together. i knew this was a good sign.

i firmly believe that if you follow your heart + instincts, life will simply fall into place, just as it should. for many years, i worked in development at the halsey institute of contemporary art + only recently, made the discovery that as fond as i was of my halsey co-horts, fundraising wasn’t for me. i simply wasn’t fulfilled. period. i felt part liberated woman/part lost soul by this sudden departure. the lost soul in me sought that creative uplift in my everyday world.

cue in sarah reed and the gem that is dodeline.  a friend connected us (thank you, katie edwards). sarah has great energy. i mean, she’s just a total delight and thankfully, i suited her vision for the first-ever-dodeline-stationery-consultant-girl. so, here i am. its such a treasure to see everything falling into its right place.

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sincerest thanks to mrs. dodeline, sarah reed for sharing her beautiful blog world with this newbie.

happy friday, folks. xoxo

Last week I put together some samples to send out to a few different places under the expert advice of Cat from Blue Light Public Relations. Of course, I jumped at the opportunity to create something fun to open up in the mail that would hopefully make our little studio stand out.

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For me, packaging anything, whether it’s samples or a wedding invitation or a corporate packet, is a process of layering. It could be many layers or just a few, but fully considering how each piece works with the others makes all the difference.

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On this little project, I pulled out what we had around the studio (which thankfully is a pretty awesome place for random paper goodies) and decided to see what I came up with. Since these weren’t packages the recipients were necessarily expecting, I really wanted it to be a fun minute or two while they were discovering the contents.

If you can believe it, a few weeks ago I designed and printed the first ever marketing postcards for dodeline. Somehow I guess I just never got around to that. It has lots of pops of yellow on the front, so I decided the little yellow chevron bag needed to be involved. I think it turned out brighter and more cheerful that way.

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In my view, there’s no replacing the handwritten touch, so a personal note and a tag are the finishing detail.

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Packaging up goodies is one of my favorite ways to spend a rainy afternoon in the studio!

We have been getting more consistent rain lately than I remember us getting in a long time. I’m not much of a fan, although I do love a good rainy Sunday afternoon every once in awhile. That was the case this past weekend, and I spent some time doing a little DIY decor I’ll have to share soon. Til next time!

It’s funny how color trends work, isn’t it? Mint is all the rage right now and I can’t help but love it too.

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I’m noticing a lot of triangles in products and designs lately too. I really want these adorable coasters. Details bug me – as much as I love my Georgia Bulldogs, the red “G” coasters just stand out as so out of place in the living room I’m carefully curating. Yes, I know, that’s kind of silly, but aren’t these lovely?

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OK so maybe those didn’t all end up being mint but I think they looked nice together, and I’d happily take any of them ;-) I have always wanted a globe for some reason. Not sure why. And the old style alarm clocks are just so much prettier than a digital piece.

How do you feel about mint? Do you fall in with color trends or stick to your favorites? For me, I might love the trends, but I almost always gravitate back to the blue, green, and gray.

Check out the lovely finds above in these shops:

mint green scarf | vintage blue alarm clock | vintage globe | wood bunting | polygon necklace | vintage camera | mint triangle coasters

I went AWOL again…sorry about that guys. I have definitely found that moving to an office made work-life separation so much easier to achieve, but I think it’s made blogging much harder. Once I get to the office, I’m ready to dive into work and get things started, and when I’m home I’m ready to relax. Blogging is somewhere in between I suppose! I am going to try to do better though :-)

We have been very very busy in the interim though…Olivia Rae James came and took photos of the studio and some of our stationery. She is incredibly talented.

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In the last couple weeks, I also found out that we are finalists for a Louie award! I know you might not know what that is, but it’s actually a greeting card award given by the National Greeting Card Association. I’m super super excited.

We also launched one of our most ambitious and fun web projects yet – The Perfect Match Studio.

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It’s a directory site for the wedding market in Florida. It was a great way to combine two of the things we love to do – wedding stationery & web design!

Speaking of websites, we used some of the amazing shots Olivia took to update our own website and blog some. I have more in the works on that coming soon, but we went ahead and did a little facelift for 2013.

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I might not have been blogging much, but we’re definitely Instagramming a lot. It makes it so easy to snap photos as we work. Right now we’re in major spring and summer wedding invitation mode and we’re getting them out as quickly as we can. I am so thankful to have Kellie three days a week now – I don’t know how I would have survived without her! We’ve both had a lot of fun finding new ways to package orders and streamline the process.

So, what have you been up to lately?

Whew! The Indie Craft Parade was a smashing success over the weekend and we are so excited that we got to be part of the event. I am going to take the next few blog posts to share some of the things we did to prepare for the event as well as photos, re-caps and more.

First on my list was business cards. With 6,000 to 8,000 anticipated visitors over the three days, I knew I needed to have plenty on hand. Moo.com offered a promotion to vendors that started my creative juices flowing because they have the unique ability to do Printfinity, which means you can print different images on the back of your cards.

Most people it seems put different photos of their work on the back, but I just really thought this presented an opportunity to do something unique. It took me several weeks to land on what I wanted to do, but I finally did, and this is the end result…

Together, they present an image of many of the things we do at dodeline, and if you pull them apart, individually they tell one thing we do or a little piece of the puzzle.

I spent an afternoon working on them and was so pleased to find them waiting for me at my booth at the Indie Craft Parade. It was kind of a risk to wait to see them until then, but it turned out well because they looked great. I got a lot of comments on the design and on the quality of the cards. I did upgrade from the free ones because those have the “moo.com” on it which would not have worked very well with this whole concept. I’m not sure if that makes a difference in the paper or not, but they were on a really nice stock.

So, that’s the reveal of the top-secret business card project! Tomorrow I’m going to post about some of the totally amazing cards I collected from other vendors while I was there. So much creativity!

Hurray for Friday!

the weekly wrap-up

  • Somehow R and I BOTH forgot our phones at home yesterday and were subsequently lost all day.  It’s so funny how used to having it you can get and you just feel naked without it.  When we went to Europe, I didn’t carry it at all and it was so freeing in some ways – I felt like I paid attention to the world more.  But I think not having it is just stressful if you’re not on vacation because there are so many things to do.
  • Had a great chat / brainstorming session with Katherine Miller Events yesterday too about our three amazing brides.  Always fun to see her and boy does she have some AWESOME ideas about these Fall weddings!
  • The Momtrepreneur’s Market was a lot of fun last night.  I’ll post pictures Monday.  My dad tagged along with me and it was nice to hang out with him and Fraiche Designand other wonderful crafters on a nice summer evening.  The rain made it cool enough that it was really nice to be outside.
  • Also had time to catch up with my brother this week and put him to work tying welcome kits.  Poor guy, he knows if he comes to my house he’ll get roped into some kind of weird project.  I always feed him though :-)
  • The quest for a coffee table continues.  In the meantime I kind of like the spaciousness of no barstools, IKEA chair, or coffee table.  I can sit in one of my three favorite chairs and survey the land.  :-)  Any suggestions for where to look though?
  • Churning out invites like crazy.  September brides are starting to send theirs out – can you believe it?  It’s amazing how the time goes by!  Pretty sure we’ll be at our one year anniversary.  Wow.

How was your week friends?

Holiday weeks are the best. Even though I really didn’t take much time off, it’s nice when other people are taking it off because it means my inbox is quieter and I can catch up some. So let’s wrap up 4th of July week!

  • I started the week off right with finding out I had been accepted to the Indie Craft Parade!  This will be the first “show” I’ve done that involves traveling (albeit, not too far), more than one day, and also one of the biggest.  From what I can tell it seems very Artist Market like in that it’s hip and cool and all about the young, fresh craft movement.  I am stoked.
  • Made our annual 4th of July cake and it was delicious: white cake with holes poked in it and then strawberry jello poured over it (before it’s jello), Cool Whip for frosting, and blueberries and strawberries to make the flag.  Yummy.
  • Signed up for my first class at Spacecraft next week, taught by the talented Kristen Solecki.  Linocut printing here we go.  Good friends + creating-just-for-the-sake-of-it time is the best.
  • Am officially obsessed with my Roomba.  If someone could also invent a laundry folding robot, we’d be in serious business.

Hmm, guess I’m out of thoughts for today :-)  How was your week + what are you up to this weekend?