I had the good fortune to meet Jennifer Fernandez with Charleston Events Hair and Makeup through our mutual friends at Southern Protocol. We had such a great time working together to create a fresh new brand design for her business!


I always think it’s fun to see where we started and how the process went along. A solid brand design doesn’t happen over night – there are many aspects to be considered so going through a few rounds to play with color, emblem, and typeface is really important. Here are a few with which we started..

brand design


That’s the best part of the whole brand design process – collaborating with a client until we create something unique, special, and just-right for their brand.

And I just love brand boards. They make me happy. I’ll have to start sharing more of these projects now that I’m back to being a better blogger! :-) Hope Monday treats you well friends!

greetings dodeline fans + friends,

i thought it only appropriate that i formally introduce myself. my name is lisa roy + i’m the newest member of the glorious dodeline troupe! i’m totally elated for this new venture in my life! (please pardon the overt enthusiasm).

ironically i’ve discovered since  this opportunity arose that sarah’s beautiful work was always just under my nose. i just never knew it. her lovely design work found its way into not one, not two but four of my lovely gal pal’s weddings. and somehow this remained entirely unbeknownst to me! birds of a feather flock together. i knew this was a good sign.

i firmly believe that if you follow your heart + instincts, life will simply fall into place, just as it should. for many years, i worked in development at the halsey institute of contemporary art + only recently, made the discovery that as fond as i was of my halsey co-horts, fundraising wasn’t for me. i simply wasn’t fulfilled. period. i felt part liberated woman/part lost soul by this sudden departure. the lost soul in me sought that creative uplift in my everyday world.

cue in sarah reed and the gem that is dodeline.  a friend connected us (thank you, katie edwards). sarah has great energy. i mean, she’s just a total delight and thankfully, i suited her vision for the first-ever-dodeline-stationery-consultant-girl. so, here i am. its such a treasure to see everything falling into its right place.


sincerest thanks to mrs. dodeline, sarah reed for sharing her beautiful blog world with this newbie.

happy friday, folks. xoxo

For the past few weeks, Emily & Katherine from Yoj Events, Whitney from Branch Design Studio, and I have been secretly planning a surprise baby shower for Candice at Yoj.

2013-08-07 15.21.12

2013-08-07 15.22.11

2013-08-07 15.22.26

2013-08-07 15.22.36

2013-08-07 15.22.48

2013-08-07 15.24.37

2013-08-07 15.26.42

2013-08-07 15.26.51

2013-08-07 15.27.50

2013-08-07 15.29.46

2013-08-07 15.33.29

2013-08-07 15.34.05

Somehow between us the one thing we were missing was a photographer, so I did my best and snapped some photos to share. I *am* kind of proud that I caught her in the mirror when she came in though. Surprising people is so much fun – I just love it!

2013-08-07 16.46.10

Baby Cutler is set to arrive in November, and now he’s got some pretty snazzy gear awaiting his arrival. His mom has pretty fabulous style – as evidenced by his purple, black & white nursery – so we had a lot of fun creating a modern baby shower paper set.

Happy weekend friends!

Through my BNI group, I had the good fortune to meet Jackie Parker, who’s a wonderful realtor and amazing networker.


She and I spent some time together dreaming up unique stationery to match her vibrant personality, and the finished product was delivered this week. I love getting to hand over our goodies in person, it makes it even more fun!


Yellow is a special color for Jackie, so we were sure to work that in. We also really wanted it to be very unlike other notes you might receive, so we went for this amazing deep purple textured stock for the card and the envelope.


As a realtor, she sends lots of notes, and we didn’t want them to be generic at all, so we came up with the idea of little tie on cards for three different occasions: new home, birthday, and thank you.




We also got a gold pen to go with it for writing a little something extra and addressing.

And round corners. I heart round corners.

This was such a fun project for a special lady! Find Jackie at Carolina One here if you need a realtor in Chucktown :-)

Well, thanks to the lovely hosting outage on Friday, this post didn’t make it up last week. It’s a good way to start fresh for a new week though!

This year, I decided to bring some of the city skyline cards we love so much out as personalized cards for the holidays…

2013-07-26 13.11.28

2013-07-26 13.12.19

2013-07-26 13.12.44

2013-07-26 13.12.51

2013-07-26 13.13.04

2013-07-26 13.13.25

2013-07-26 13.13.52

…and we did some cute green liners in the envelopes too to finish off the package.


Speaking of personalized stationery, I finally got my act together with making that ordering process a bit easier. Check out the new ordering page for personalized stationery and corporate cards here. I’m excited to be able to work with more people to create something special and to make that whole process more seamless. So that said, if you like the city cards and maybe want a different color, style, and/or message, pop over to the quote request page and we’ll make them happen for you!

2013-08-01 14.39.18

2013-08-01 14.41.07

I’ve also added gift wrapping as an option you can add to your Etsy order. We have these great Kraft boxes and a smorgasbord of pretty ribbon and tags, so as we near the holidays, you can save yourself a step or two by having your beautifully wrapped order arrive right in the recipient’s mailbox.

There are still a few more new products and surprises to come, so make sure you’re following along with us. I am just bursting with excitement about some announcements coming soon. Hope you all have a wonderful Monday!

A few weekends ago, Amanda & Hodge got married at the beautiful William Aiken House here in Charleston.


We have been working together for awhile now and they are just the sweetest couple. For the big day, Amanda had a vision of soft blush, gold, and ivory that we were able to carry all the way to her sweet thank you notes (which I need to take a picture of!).

The save the date featured the William Aiken House gate, and we brought it back in the response card while keeping the invitation simple and classic. I love that we got to mix papers and shades – some shimmery, some textured, etc. – to bring the whole feel of the wedding into the suite.


We also had a lot of fun with her welcome gifts, which included a sweet itinerary and fun striped bags with pralines to kick the wedding weekend off right. I went a little rogue on the packaging for those but luckily Amanda loved it :-)

2013-07-10 11.23.06

annndd, she gets to have that fun monogram stamp forever now, which is pretty exciting for paper lovers.

2013-07-10 11.23.44

The talented Paige Winn helped with the stationery photos above and she also photographed the beautiful day. You can view this gorgeous William Aiken wedding on her blog.

We did a lot of signage, programs, etc. to complement the decor as well…(images borrowed from Paige’s blog)



I just love seeing how it all turns out.

This week has positively flown by with the return of some creative energy on my end, so I have been organizing and scheming and coming up with all sorts of business plans. I’m excited to make some website updates and get a little better at what I do every day – that’s the plan anyway ;-) How are things going in your world?

Last week I put together some samples to send out to a few different places under the expert advice of Cat from Blue Light Public Relations. Of course, I jumped at the opportunity to create something fun to open up in the mail that would hopefully make our little studio stand out.


For me, packaging anything, whether it’s samples or a wedding invitation or a corporate packet, is a process of layering. It could be many layers or just a few, but fully considering how each piece works with the others makes all the difference.


On this little project, I pulled out what we had around the studio (which thankfully is a pretty awesome place for random paper goodies) and decided to see what I came up with. Since these weren’t packages the recipients were necessarily expecting, I really wanted it to be a fun minute or two while they were discovering the contents.

If you can believe it, a few weeks ago I designed and printed the first ever marketing postcards for dodeline. Somehow I guess I just never got around to that. It has lots of pops of yellow on the front, so I decided the little yellow chevron bag needed to be involved. I think it turned out brighter and more cheerful that way.


In my view, there’s no replacing the handwritten touch, so a personal note and a tag are the finishing detail.


Packaging up goodies is one of my favorite ways to spend a rainy afternoon in the studio!

We have been getting more consistent rain lately than I remember us getting in a long time. I’m not much of a fan, although I do love a good rainy Sunday afternoon every once in awhile. That was the case this past weekend, and I spent some time doing a little DIY decor I’ll have to share soon. Til next time!

It’s funny how color trends work, isn’t it? Mint is all the rage right now and I can’t help but love it too.


I’m noticing a lot of triangles in products and designs lately too. I really want these adorable coasters. Details bug me – as much as I love my Georgia Bulldogs, the red “G” coasters just stand out as so out of place in the living room I’m carefully curating. Yes, I know, that’s kind of silly, but aren’t these lovely?







OK so maybe those didn’t all end up being mint but I think they looked nice together, and I’d happily take any of them ;-) I have always wanted a globe for some reason. Not sure why. And the old style alarm clocks are just so much prettier than a digital piece.

How do you feel about mint? Do you fall in with color trends or stick to your favorites? For me, I might love the trends, but I almost always gravitate back to the blue, green, and gray.

Check out the lovely finds above in these shops:

mint green scarf | vintage blue alarm clock | vintage globe | wood bunting | polygon necklace | vintage camera | mint triangle coasters

I went AWOL again…sorry about that guys. I have definitely found that moving to an office made work-life separation so much easier to achieve, but I think it’s made blogging much harder. Once I get to the office, I’m ready to dive into work and get things started, and when I’m home I’m ready to relax. Blogging is somewhere in between I suppose! I am going to try to do better though :-)

We have been very very busy in the interim though…Olivia Rae James came and took photos of the studio and some of our stationery. She is incredibly talented.




In the last couple weeks, I also found out that we are finalists for a Louie award! I know you might not know what that is, but it’s actually a greeting card award given by the National Greeting Card Association. I’m super super excited.

We also launched one of our most ambitious and fun web projects yet – The Perfect Match Studio.


It’s a directory site for the wedding market in Florida. It was a great way to combine two of the things we love to do – wedding stationery & web design!

Speaking of websites, we used some of the amazing shots Olivia took to update our own website and blog some. I have more in the works on that coming soon, but we went ahead and did a little facelift for 2013.


I might not have been blogging much, but we’re definitely Instagramming a lot. It makes it so easy to snap photos as we work. Right now we’re in major spring and summer wedding invitation mode and we’re getting them out as quickly as we can. I am so thankful to have Kellie three days a week now – I don’t know how I would have survived without her! We’ve both had a lot of fun finding new ways to package orders and streamline the process.

So, what have you been up to lately?

Whew! The Indie Craft Parade was a smashing success over the weekend and we are so excited that we got to be part of the event. I am going to take the next few blog posts to share some of the things we did to prepare for the event as well as photos, re-caps and more.

First on my list was business cards. With 6,000 to 8,000 anticipated visitors over the three days, I knew I needed to have plenty on hand. Moo.com offered a promotion to vendors that started my creative juices flowing because they have the unique ability to do Printfinity, which means you can print different images on the back of your cards.

Most people it seems put different photos of their work on the back, but I just really thought this presented an opportunity to do something unique. It took me several weeks to land on what I wanted to do, but I finally did, and this is the end result…

Together, they present an image of many of the things we do at dodeline, and if you pull them apart, individually they tell one thing we do or a little piece of the puzzle.

I spent an afternoon working on them and was so pleased to find them waiting for me at my booth at the Indie Craft Parade. It was kind of a risk to wait to see them until then, but it turned out well because they looked great. I got a lot of comments on the design and on the quality of the cards. I did upgrade from the free ones because those have the “moo.com” on it which would not have worked very well with this whole concept. I’m not sure if that makes a difference in the paper or not, but they were on a really nice stock.

So, that’s the reveal of the top-secret business card project! Tomorrow I’m going to post about some of the totally amazing cards I collected from other vendors while I was there. So much creativity!